Author Rank is a popular concept in the SEO industry and one of the hottest topics in 2012. What I find strange about the whole thing is that nobody has any shred of proof that Author Rank plays any role in Google’s search algorithm today. I figured the best way to find out what’s going on is to actually ask somebody at Google – John Mueller.
I followed up by a hypothetical scenario and asked John if it would make any algorithmic difference if I wrote a post on my blog or Larry Page wrote one with verified authorship. According to John, the effect and benefit would be indirect as Larry’s post is more likely to be shared and linked to than mine.
The idea of having an immediate boost for a published piece of content on the basis of writer’s authority alone seems rather ‘wild‘ to John.
So there you have it, even though much research has been done in this area, it appears that Google is not yet using Author Rank in its ranking algorithm.
When it does become a factor, we’ll surely be able to read about it on Google’s official blog........